59 teas included in agreement on geographical indication
July 20th saw the formal signing of a EU-China agreement on geographical indication (GI) protection on items, including 59 Chinese teas.
The agreement outlines a plan for 100 products from each region to be protected, with the use of official certification marks on products. After 4 years, the plan then extends to 175 additional products for each side.
The first phase includes 28 teas in the initial group of Chinese products, followed by 31 teas in a subsequent set 4 years later.
Market studies in the EU on geographical indication (GI) indicate that products with the GI mark sell for 2x the price of similar non-GI products.
Teas on the list, and their official names include:
The second set to be established 4 years later includes:
Firsd Tea will continue to monitor the situation to determine how these changes will impact pricing and availability of these and related teas.
For more information, please contact:
Firsd Tea North America
Jason Walker, Marketing Director
New areas of tea production are increasing their yields while more familiar tea provinces experience flatter growth or declines
The US tea market has plenty of room for further growth, but won't be more of the same