Progressive Grocer + IRI: Tea Among Fastest Growing, Highest Volume Beverages

Progressive Grocer and IRI reveal tea fastest growing and high volume moving beverage

Progressive Grocer and IRI recently released their 73rd Annual Consumer Expenditures Report, revealing tea as one of the fastest growing and highest volume-moving beverages in grocery retail.

View Firsd Tea's private brand options on RangeMe.

Some of the highlights include:

  • Tea saw a 19.5% increase in sales over the previous year, reaching dollar sales of nearly $840 million
  • Tea sales growth outpaced that of sports drinks and did more volume than juices
  • Instant teas as a separate category grew by 18.8%
Grocery tea sales increased by 19.5%, with store brand teas as an important driver

Recent trends in private label that support tea growth:

  • 2020 import data coincides with consumer preferences for healthy green teas over traditional black tea blends

Store brand teas have also upped their game, focusing more on:

  • Certified teas - USDA Organic, Fair Trade, Non-GMO, and free-from claims
  • Flavor + Function - movement beyond the basic flavors towards teas for digestion, relaxation, and other benefits

Considering that approximately 75% of the items in a grocery store carries are "slow-moving," these boosts in tea sales cannot be ignored.

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